Case studies

Real work, honestly reported

Selected engagements across the industries we serve. Client names and details are anonymized composites of real engagements; metrics are illustrative of individual outcomes and are not typical or guaranteed. Results vary by industry, budget, and competition.

Legal Services · Google Ads + Landing Pages

Coastal Family Law Group: 1,355% conversion rate increase in the first 30 days

A Florida family law practice was paying for clicks that landed on a slow homepage with no clear next step. In the first 30 days of the engagement we increased clicks by 20%, improved conversion rate by 1,355%, and drove higher-quality leads by pairing a restructured search account with purpose-built practice-area landing pages and call tracking.

+1,355%Conversion rate (30 days)
+20%Clicks
HigherLead quality (client-reported)

Large percentage lifts typically reflect a very low starting baseline. This outcome is not typical and is not a guarantee of future results.

Solar Panel Marketing · Keyword Research + Native

SunTrail Solar Installers: -31% cost per qualified appointment

A regional solar installer was buying broad "solar panels" traffic with heavy waste. Fresh keyword research separated homeowner-intent queries from research-stage noise, and a pre-qualification landing page filtered renters and out-of-area leads before they reached the sales team. Over one quarter, cost per qualified appointment fell 31% at steady volume.

-31%Cost / qualified appointment
-44%Wasted spend on non-intent queries
90Days
Health & Beauty · Meta Ads + Landing Pages

Verabloom Skincare: 2.1x return on ad spend after creative and page testing

A DTC skincare brand had fatigued creatives and a product page that buried its offer. We rebuilt the funnel with a compliant advertorial-style education page (clearly labeled as sponsored content), refreshed creative testing on Meta, and tightened audience exclusions. Blended ROAS moved from 1.3x to 2.1x over two months.

2.1xBlended ROAS (from 1.3x)
18Creative variants tested
60Days
Home Service Marketing · Strategy + Search

BrightPath Roofing & Exteriors: 38% more booked estimates at flat budget

A two-market roofing company was splitting budget evenly across cities regardless of demand. Our strategy reallocated spend by storm-season signal data, added call-only campaigns for emergency queries, and rewrote ad copy around licensing and financing. Booked estimates rose 38% in one season without a budget increase.

+38%Booked estimates
$0Additional budget
1Season

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Orion Marketing is a digital advertising agency based in Miami, FL. Advertising performance depends on multiple factors including platform policies, competition, creative quality, and budget. We do not guarantee specific results or ad approvals.